LUI Offers a New Way to Shave
Meet the new razor and body care brand designed to elevate your shaving ritual.
Model Rebecca Harding knows beauty. Having worked as an ambassador and face of some of the world’s biggest beauty brands she has honed expert insight into this booming global industry. Now, she distills her insider knowledge into her own brand: LUI.
Rebecca is joined by co-founder Ingrid Kesa, a beauty writer and brand expert who has worked with Chanel, Augustinus Bader and Melanie Grant.
The two were introduced (virtually) by a mutual friend during the 2020 Melbourne lockdowns, and soon started working together – but the initial idea for LUI was sparked many years beforehand. Rebecca found herself constantly reaching for her boyfriend’s razor, and saw a gap in the local market for a female-centric shaving product catering to the modern woman.
“The shaving category has always been male-dominated. While trends and cultural attitudes have evolved over the last few decades, the plastic pink razors we grew up with have not. As a beauty lover, I recognised that every other product I use in my daily routine is intentional, aesthetically pleasing and results-driven. Why shouldn’t shaving be just as considered?”
A market-first in Australia and over three years in the making, the duo are so excited to introduce you to LUI: the new razor and body care brand designed to elevate shaving, whatever your texture.
Explore and shop LUI at luibody.com